Wine marketing
Starting point contains definitions, facts, figures and overviews
- Dictionaries help you to define your keywords
- Encyclopedias help you to get an overview of your topic and provide more information
than a dictionary
- Handbooks and manuals provide figures and facts
| Winegrape Glossary | Includes a variety of resource types, including websites, mailing lists and emails, all associated with wine and grapes |
Use the catalogue
to search for more dictionaries, encyclopedias and handbooks
You can search the Library Catalogue to find books, DVDs, journals and other materials
If you know the exact title in the New catalogue
- At the search screen select a Title search
- Type in the exact title. You can use double quotes around phrases, for example, “room with a view”
- Link to online material or take note of the collection, call number and status to find items in the Library
If you are searching for a topic in the New catalogue
- Type in keywords from your topic to find catalogue records that contain all of your keywords
For example,
+wine +tourism
- Use + before a word to indicate that the word must be included
- Another way of doing this is to combine keywords with AND (the AND must be in upper case)
- If a keyword search gives you too many results, you could add another keyword with +
For example, +wine +tourism +consumer
Truncation is generally not needed as entering any version of a word will retrieve many variations.
More information
- For more information select the catalogue Help button
Databases and journal articles for Wine marketing
Use databases to search for journal articles, book chapters, conference papers or
research reports
|
Databases |
Notes |
Help |
| International Wine Marketing Database | Covers all aspects of wine marketing. Information is drawn from Australian and international journals, books, government and industry reports and conference papers. | Help and tips are available online from the International Wine marketing search screen. |
| Euromonitor: global market information database | Provides access to Euromonitor's entire reference and source data that covers countries and markets - offering historical statistics and forecasts, information sources, brand and company information, plus full-text market analysis. | Help and tips are available from the Euromonitor search screen. |
| Business Source Complete | Provides information covering all areas of business including accounting and finance; banking; finance and insurance; construction; computer science; economics and more. Includes country economic reports as well as detailed company profiles. | Help and tips are available online from the Business Source Complete search screen. |
| IBIS World - Australian Industry Reports | Contains detailed reports analysing selected Australian industry sectors. | Help and tips are available online from the IBIS world search screen. |
| APAFT Australian public affairs full text | Provides indexing and selected full text access to Australian literature in business, health, social sciences and humanities | Help and tips are available online from the APAFT search screen. |
Complete list of Marketing databases. Also check the multidisciplinary databases as they cover a wide range of academic topics. You can select other subjects from the database subject list
Full text not available?
When the full text is not available, search for the journal title in the Library
catalogue to discover if print or online copies are available
Database search tips
- Define your topic and identify the main concepts involved
For example wine AND export*
- Make a list of keywords for each concept
For example
wine, alcohol
export, trade, isale
- Think about how you can combine these keywords in your search using OR, AND or
NOT
Keywords on the same concept combine with an OR
Combine different concepts with an AND
For example
wine OR alcohol
and
export* OR trade OR sale
- Appropriate truncation symbols can be used in databases to find variations of
a word, for example export* finds export, exports, exported, exporting, exportation and so on
For help with searching databases see Connecting and Combining Search Terms or Truncation/Wildcards/Phrase searching: Basic or Online training or Ask the Library
It is important to critically evaluate all information you find particularly
information found on the web.
This is a starting list of internet sites. You may want to do your own searches
using
search engines
- Vineyard and Winery Management US journal providing information and advice for the wine and vineyard industries, and presenting management techniques for winegrowers.
- Journal of Wine Economics Research journal on the economic aspects of wine, its production, marketing, consumption, and legalities.
- Wines and Vines US publication covering statistical analysis, marketing, health issues and industry news. Some free content some on subscription basis.
- Australian Wine and Brandy Corporation Provides access to newsletters; statistical information; applications to export; export regulations including wine law; country listings of some of Australia's major wine export markets; and information on labelling.
- Wine Institute The public policy advocacy association of California wineries. Features information on wine related news, legal, government and wine trade issues.
- Austrade The Australian government’s primary export facilitation organisation. Contains details of Export Market Development Grants available to small and medium Australian exporters.
For further information about any of these resources please contact the
Ask the Library service or ask at the library desk
Coordinated by: BUE Academic Library Services Team