Marketing
Starting point contains definitions, facts, figures and overviews
- Dictionaries help you to define your keywords
- Encyclopedias help you to get an overview of your topic and provide more information
than a dictionary
- Handbooks and manuals provide figures and facts
| Marketing dictionary | Created by Monash University, this is a glossary of the marketing terms often encountered by university students while studying. |
| Margaret Gee's Australian Media Guide | An online marketing handbook and directory for Australian media. Contains information on Australian media outlets, including television stations and newspapers. |
Use the catalogue
to search for more dictionaries, encyclopedias and handbooks
You can search the Library Catalogue to find books, DVDs, journals and other materials
If you know the exact title in the New catalogue
- At the search screen select a Title search
- Type in the exact title. You can use double quotes around phrases, for example, “room with a view”
- Link to online material or take note of the collection, call number and status to find items in the Library
If you are searching for a topic in the New catalogue
- Type in keywords from your topic to find catalogue records that contain all of your keywords
For example,
+marketing +Australia
- Use + before a word to indicate that the word must be included
- Another way of doing this is to combine keywords with AND (the AND must be in upper case)
- If a keyword search gives you too many results, you could add another keyword with +
For example, +marketing +Australia +internet
Truncation is generally not needed as entering any version of a word will retrieve many variations.
More information
- For more information select the catalogue Help button
Databases and journal articles for Marketing
Use databases to search for journal articles, book chapters, conference papers or
research reports
|
Databases |
Notes |
Help |
| APAFT Australian public affairs full text | Australian public affairs full text is based on the journal indexing of the database Australian Public Affairs Information Service (APAIS) providing indexing and selected full text access to Australian literature in business, health, social sciences and humanities. | Help and tips are available online from the APAFT search screen. |
| Business Source Complete | Provides information covering all areas of business including accounting and finance; banking; finance and insurance; construction; computer science; economics and more. It also includes country economic reports as well as detailed company profiles. | An online video is available from the Library home page - Online Training. |
| Passport GMID | Provides web-based access to Euromonitor reference and source data, offering historical statistics and forecasts, information sources, brand and company information, plus full-text market analysis. | Help and tips are available online from the Euromonitor search screen. |
| IBIS World - Australian Industry Reports | Contains details reports analysing selected Australian industry sectors. For each sector the report includes Key statistics, market, industry segmentation, industry conditions & performance, industry participants, key factors, 5 year outlook. | Help and tips are available online from the IBIS world search screen. |
| WARC | WARC provides access to the full text of significant case studies, statistics, leading edge papers, conference papers and journal articles in the areas of advertising, marketing, branding, media and marketing research. | Help and tips are available online from the WARC search screen. |
Complete list of Marketing databases. Also check the multidisciplinary databases as they cover a wide range of academic topics. You can select other subjects from the database subject list
Full text not available?
When the full text is not available, search for the journal title in the Library
catalogue to discover if print or online copies are available
Database search tips
- Define your topic and identify the main concepts involved
For example international AND market*
- Make a list of keywords for each concept
For example
international, global, worldwide
marketing OR sales
- Think about how you can combine these keywords in your search using OR, AND or
NOT
Keywords on the same concept combine with an OR
Combine different concepts with an AND
For example
international OR global OR worldwide
and
market* OR sales
- Appropriate truncation symbols can be used in databases to find variations of
a word, for example market* finds market, markets, marketing, marketer, marketers, marketed and so on
For help with searching databases see Connecting and Combining Search Terms or Truncation/Wildcards/Phrase searching: Basic or Online training or Ask the Library
It is important to critically evaluate all information you find particularly
information found on the web.
This is a starting list of internet sites. You may want to do your own searches
using
search engines
- Market research portal Compiled by industry professionals the portal offers market research related articles and findings, as well as definitions and explanations of market research techniques.
- AC Nielsen Australian market research company that provides market information, information management tools, analytical systems and methodologies.
- Australian Television Audience Measurement (OzTAM) Established and owned by the three commercial networks, OzTAM is the official source for television audience measurement (TAM) data in Australia, covering all metropolitan free to air networks and national subscription television.
- Roy Morgan Research Australia’s longest established market research and public opinion polling company, providing research services on a global scale.
- Regional Radioworks Owner of commercial radio stations and representative of independent radio stations.
- SBS Website of the Special Broadcasting Service, Australia's multicultural and multilingual public broadcaster. Features information on their television and radio activities.
- News.com.au Published by News Limited, an Australian media organisation, this news site features national and international content.
- Fairfax Digital Network The online presence of the Australian media organisation Fairfax Media Limited. The site links to Fairfax's 30+ websites, details products and services available and provides updates on Fairfax news.
- American Marketing Association A professional association for marketers worldwide. Includes an online marketing library, membership information and job page.
- Australian Marketing Institute Represents professional marketers throughout Australia. Their website includes links to articles, podcasts and marketing information.
- Market Research Society An international organisation for professional market researchers, featuring publications and statistical information.
- Institute of Marketing Malaysia Non profit professional body for Malaysian sales and marketing practitioners. Features information about the association and its activities.
- Austrade Australia's export and investment facilitation agency.
- Productivity Commission The Australian Government's principal advisory body on microeconomic policy. Includes publications, media releases, information about the commission and employment.
For further information about any of these resources please contact the
Ask the Library service or ask at the library desk
Coordinated by: BUE Academic Library Services Team