Internet resources for Wine Marketing
The purpose of this resource is to provide a guide to Internet resources on wine marketing. The categories identified reflect the varied interests of those involved in the wine industry. We have evaluated and selected relevant resources. It is intended to continually update this guide. We would appreciate feedback and notification of changes to Internet links.
- Useful starters
- Useful Databases
- Journals
- Exports
- Industry Statistics
- Regulations and Occupational Health and Safety
- Business-to-Business
- Professional Associations
- Publications from the Internet
- Production and Operations
- Corporate and Industry Financial Analysis
- Wine Marketing Research Centre
- Wine
Technology and Business Solutions Centre
Useful starters
- Adelaide University Library - Viticulture and Oenology Guides The guides offer links to general sites and gateways as well as databases, wine search engines, laws and regulations and scientific journals.
- AGRICOLA (AGRICultural OnLine Access) Contains citations to the agricultural literature created by the National Agricultural Library and co-operating institutions. The records describe publications and resources covering all aspects of agriculture and allied disciplines.
- Australian Wine Online A portal site for the Australian wine industry, AWOL includes news, vintage reports, varietal reports and database search engines.
- Corporate Information Provides over 350,000 company profiles, it offers guided searches into companies, a country’s industry, research by country, research reports as well as other corporate information.
- Europa The official site of the European Union, it provides up-to-date coverage of European Union affairs and essential information on European integration including legislation currently in force or under discussion. It also offers access to the websites of each of the EU institutions.
- Foreign Affairs and Trade Australia A search facility which is maintained by the Australian Department of Foreign Affairs and Trade. To access information about wine industry, use search terms such as wine or wine exports.
- Just-drinks.com A drinks trade site which offers free access to daily industry news, feature articles, research and industry forums. It also offers a subscription service to market reports, statistics, company profiles, books and other products.
- Lincoln University Canterbury, New Zealand Centre for viticulture and oenology. Web links This New Zealand site offers links to sites of general viticulture and oenological interest as well as coverage of the New Zealand wine industry.
- Market Information JETRO (Japan External Trade Organization), provides comprehensive information about the Japanese market. It includes market reports, including the Japanese Market Report and Marketing Guidebook.
- Texas Wine Marketing Research Institute The Institute fosters the economic development and growth of the Texas wine and wine grape industry. The site includes information about Texas wineries, a profile of the Texas wine industry and research articles.
- Vintners.com Offers the latest news, company profiles and contact information for member wineries, breweries, distilleries, retailers and wholesalers worldwide.
- Vitis - Vea Covers the field of viticulture, it covers areas such as genetics, soil science, oenology, the economics of viticulture and the microbiology of wine.
- Wine Literature of the World This site highlights the State Library of South Australia’s collections of wine-related materials which consists of thousands of items including books, pamphlets, wine labels and company records.
- Wine Literature of the World. This site has been created by the State Library of South Australia to highlight its wonderful collections of wine-related materials, the largest in the southern hemisphere, if not the world.
- Winefiles.org Provides information on wine, winemaking, grape growing, including the business, technology and history associated with wine. The coverage is worldwide, but with an emphasis on California.
- Winetitles Includes vintage reports, Australian Winery Search, and an overview of the Australian wine industry
Databases
The following databases are available to staff and students of the University of South Australia. Most of the databases and electronic journals can be accessed by entering your UNINET User name and Password. Some databases and journals require different passwords. These can be accessed via the link eResources passwords from the Databases page. Please contact the Service Desk in the Library or use the Ask the Library email service. External non metropolitan and Open Universities Australia students can contact the Flexible Information Library Service
Use the Database Access Problem Report form if you are having problems connecting to databases
Comprehensive list of databases:
Australian databases
- APAFT Australian public affairs full text
- AUSTROM: Social Science, Law and Education Databases
International databases
- Business Source Complete
- Emerald Fulltext
- IBIS World - Australian Industry Reports
- NewsBank newspapers
- ScienceDirect
- International Wine Marketing Database
- WARC - World Advertising Research Centre
Databases for related topics
Journals
Journals (Electronic access)
This listing directs you to the publishers' or associations' link for specific journal titles that are available on the Internet.
The level of information and accuracy is determined by the publisher or association. It will range from subscription details including manuscript guidelines for authors, table of contents of present and past issues and access to citations/abstracts/full articles.
This listing of core journals in the area of wine business and can provide you with information on market research, statistics, company and industry information.
The list will evolve as relevant new titles become accessible via the Internet
Alphabetical Listing
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z- Australian
and New Zealand Wine Industry Journal
This bi-monthly journal publishes a wide range of articles from technical and scientific papers to practical advice and the latest news on research and development. It is one of the wine and grape industry's longest established quality journal. - Australian
Farm Journal
Concerned with agricultural business, farm management, marketing and technology, the Australian Farm Journal also looks at marketing and sustainability issues and reviews emerging alternative industries. - The
Australian Grapegrower & Winemaker Journal
This monthly journal is the oldest and biggest selling publication for the Australian and New Zealand wine grape and winemaking industries. Published since 1963, it is a major source of practical and technical information for vignerons providing practical information to assist them to make quality wines for Australia and its overseas markets. - Australian
Journal of Grape and Wine Research
This international journal is sponsored by the Australian Society of Viticulture and Oenology, and publishes results from original research. Subject areas include vine and wine science as well as product technology relating to table grapes and dried vine fruits, grape juice, wine and distilled spirits. - Australian
Viticulture
The official journal of the Winegrape Growers' Council of Australia, it provides practical advice to meet the specific needs of Australia's grapegrowers. It features the latest information on viticultural technology from research centres around the country.
- Benson
Marketing Group Newsletter
Three e-newsletters produced by BMG, an Internet marketing agency with an exclusive focus on wine. You can subscribe to Wine Direct Shipping News, General Wine News and Wine Aficionado.
- Decanter
Online version of the noted British wine magazine, its features include wine news and views, a wine auction. Price tracker, wine-buying guide, email news alert, and wine discussion forums. - Dining
and Wine
Produced by the New York Times, this is aimed at the wine consumer with information about restaurants, wine, wine tastings and food.
- Harper's
An online journal aimed at professionals in the wine and spirit trade in the United Kingdom and worldwide. It aims to report the latest news and developments and features regular supplements and a trade reference directory.
- Journal
of Wine Research
An international and multi-disciplinary refereed journal which publishes the results of recent research on all aspects of viticulture, oenology and the wine trade. It is produced in the United Kingdom.
- OnWine
Jeremy Oliver's OnWine Report provides a database of articles and tasting notes on Australian wine. It also features the latest news in wine and wine business, new releases, interviews and industry analysis.
- Practical
Winery & Vineyard
Produced in California, PWV provides information on winegrowing, winemaking, and wine marketing. It is a bi-monthly, peer-reviewed journal which aims to cover a wide range of issues relating to the practical success of the vineyard, the cellar and the tasting room.
- Quarterly
Review of Wines
QRW is a wine magazine devoted to wine, food, and travel. In a national survey conducted by the Beverage Journals of America, wine importers, distributors, and retailers rated QRW one of the top three wine magazines in the United States.
- Vineyard
and Winery Management
Produced in the United States, this journal offers information and advice for the wine and vineyard industries and presents detailed management techniques for winegrowers.
- Wine
Business Insider
With a focus on the global wine industry, Wine Business Insider provides an analysis of trends in the wine industry including production, acreage and harvest reports, sale data, imports, exports, bulk wine and grape prices. It is produced in California by winebusiness.com. - Wine
Business Monthly.
Produced in California by winebusiness.com. Wine Business Monthly covers practical issues related to wine marketing and sales, management, technology, government regulations, trends and analysis. It has seven years of searchable archives. - Wine
Enthusiast Magazine
A US journal written for the wine consumer, each issue focuses on travel, fine dining and new wines. It also provides links to United States and international wineries. - Wine
Spectator On-Line
Written for the wine consumer, this United States journal reviews and recommends wines, providing tasting notes and menu suggestions. It also features news items which relate to the United States and international wine industry.
Covers wine of general interest to consumers and the wine trade. - Wine
X Magazine
Information on various aspects of wine and food, aimed specifically at Generation X. - Wines & Vines
USA publication covering statistical analysis, marketing, health issues and industry news. - Winestate
Australian bimonthly magazine promoting appreciation and enjoyment of wine.
Exports
- Austrade
The Australian Trade Commission (Austrade), the Australian Government’s primary export facilitation organisation has an extensive website containing a great deal of information for exporters. The Export Assistance section contains details of Export Market Development Grants (EMDG). These grants are available to small and medium Australian exporters to reimburse a percentage of their expenses when they seek out and develop export markets Export Marketing Development Grants is available including Austrade publications to download. - Australian
and New Zealand wine industry journal of oenology, viticulture, finance
and marketing
The Australian & New Zealand wine industry journal of oenology, viticulture, finance and marketing contains material of interest to exporters in particular an article ‘A guide to new exporters’ by Jonathan Scott and Natalie Schaefer from the Australian Wine Export Council appeared early in 2001 and offered useful advice. - Australian
Custom Service
The Australian Customs Service website has information for exporters including A guide to Customs -exporting goods that provides information for potential exporters. Export requirements are complex but are explained on the website with booklets and fact sheets available for downloading. - Australian
Grapegrower & Winemaker Journal
The journal Australian grape grower & winemaker has, in most issues, a section with articles to assist those considering exporting entitled ‘The wine exporter’. At the end of 2000 a series of three articles appeared in the journal written by Geoff Upton, South Australian State Manager of Austrade entitled ‘Are you ready to export? Six steps to consider’, ‘Are you ready to export? – Part 2’ and ‘If I am ready for export, where can I go for information and assistance’. These articles are most useful in providing export information and relevant organisations to contact. - Australian
Wine and Brandy Corporation
The website provides access to newsletters, statistical information, export information including applications to export and export regulations, country listings of some of Australia's major wine export markets, export regulations including wine law, labelling and exporting and application forms. - The
Australian Wine Export Council
The Australian Wine Export Council is the marketing and export arm of the Australian Wine and Brandy Corporation and promotes Australian wine in key target export markets cooperatively with Australian exporters. These promotional activities include trade fairs, tastings, media and public relations. Located in Adelaide the Australian Wine Export Council has information available online. - Council
for International Trade and Commerce South Australia Inc.
Provides assistance for South Australian companies in establishing export markets for their goods and services, through CitCSA's members. - Export
Finance and Insurance Corporation
The Export Finance and Insurance Corporation is the Australian Government’s official export credit agency that aims to increase Australia's exports through the provision of credit insurance and finance services. The EFIC website contains relevant information for potential exporters and offers a range of services to smaller companies. These services for smaller exporters include export payment protection insurance that covers the risk of non-payment by overseas buyers and export working capital guarantees for use by an exporter that is having difficulty in arranging enough bank finance to enter into an export - Japanese
External Trade Organisation (JETRO)
Jetro's website is ideal for those exporters seeking more trade data on Japan. Look through the numerous information updates on the latest Japanese trade news. - National
Wine Centre
National Wine Centre located in Adelaide contains links to other organisations, events, educational material and wine information
Industry Statistics
- Austrade Australia's Export and Investment Facilitation Agency.
- Australian Bureau of Statistics Australia's official statistical organisation. Provides production and sales statistics for the Australian wine industry.
- Australian Wine and Brandy Corporation Provides a wide range of statistical wine industry data both Australian and global.
- Australian wine industry an overview An overview of the Australian wine industry from Winetitles.
- Europa The official site of the European Union.
- Grape Acreage From the CA Agricultural Statistics Service - statistics on California acreage planted for grapes.
- Grape Crush Report From the CA Agricultural Statistics Service - All grape tonnage crushed and purchased and value per ton.
- New Zealand Wine and Grape Industry Export and import data for wine and beer.
- National Wine Centre of Australia Official internet site of the Australian wine industry. Provides monthly statistical reports commissioned by the Australian Wine Export Council.
- Wine Institute Association of Californian wineries. Covering statistical information about United States.
- Wine Institute of New Zealand Provides statistical information on the New Zealand wine industry.
- U.S.
Census Bureau United States Department of Commerce
Regulations and Occupational Health & Safety
- Australian Plain English Wine Label Law
- Australian Wine Export Council - Guide to Export
- Institut National des Apellations d'Origine/National Institute of the Labels of Origin
- Australian Safety and Compensation Council The national body responsible for developing national occupational health and safety (OHS) and workers' compensation policy in Australia. Includes news, information about education and training, online databases and a list of publications. Provides a gateway to other Australian and international web sites.
- Review
of Wine Legislation
The review of New Zealand's wine legislation (Wine Makers Act 1981 and Wine Makers Levy Act 1976) - South Australia WINE GRAPES INDUSTRY ACT 1991 To access other government acts Australian Federal & State Australian Legal Information Institute
- WineLaw The legal and compliance information division of Wine Institute which cover US Federal Wine Regulations. Includes ATF federal regulations and current releases from regulatory agencies in California and other states.
- Workcover The South Australian peak government body provides resources for industry.
- Worksafe Western Australia Use the text search facility eg wine industry
Business-to-Business
Trading bodies which aim to provide an efficient and convenient means of trading wine
- Direct Winemaking, LLC Builds and maintains relationships with the global wine industry's leading producers and purchasers
- Winery Exchange Offers a single online destination for commercial wine transactions to help companies streamline their business operations
Professional Associations
Australasia
- ABARE Australian Bureau of Agricultural and Research Economics. Undertakes economic research and policy analysis of issues related to minerals, energy, agriculture, forestry, fisheries, trade and the environment. Provides consulting and information services to primary and resources industries groups, Australian and international agencies, research organisations and the government. The site includes highlights of the National Outlook Conference, publications, includingWinegrapes: projections of winegrape production and winery intake to 2000-01, current issues and media releases.
- Association of Australian Boutique Winemakers Inc Represents and promotes throughout Australia and internationally Australian Boutique Winemakers and their products.
- Australian Society of Viticulture and Oenology Inc Founded in 1980 as a non-political organisation to serve the interests of practising winemakers and viticulturists by encouraging the exchange of technical information.
- Australian Society of Wine Education Information support and encouragement for wine education.
- Australian Society of Wine Education Website provides events, a member's area, links and education resources
- Australian Wine & Brandy Corporation The Australian Government authority responsible for the promotion and regulation of Australian wine and brandy. Provides the Australian wine industry with essential services including promotion, information and regulations, aimed at preserving the integrity and reputation of Australian wine.
- Australian Wine Export Council The Australian Wine Export Council is the marketing and export promotion arm of the Australian Wine and Brandy Corporation.
- Australian Wine Research Institute Information on research, industry services, agrochemicals, information resources, current topics. List link pages for resources on world viticulture and oenology.
- Australian Wine Technology Export Group Provides a profile of a diverse range of vineyards and winery equipment and technology suppliers.
- Centre for Viticulture and Oenology, Lincoln University Information about the research and teaching programmes on viticulture and winemaking in New Zealand.
- Cooperative Research Centre for Viticulture A joint venture of 12 core organisations and 9 supporting organisations from around ustralia, carrying out research and development in a collaborative way to deliver innovative technologies to Australia's viticulture industries
- Grape and Wine Research and Development Corporation The body responsible for investing in grape and wine research and development on behalf of the Australian wine industry.
- National Wine Centre in Adelaide Site includes a virtual tour of the Centre, links to other organisations, events, education and information.
- New Zealand Wines Online The official site of the New Zealand Wine and Grape Industry, it provides comprehensive statistical information.
- The Prime Minister's Science, Engineering and Innovation Council An analysis of the wine industry and its strategies for success including climate and land, tourism, employment, the export boom, EU agreement, wine quality, marketing, education, research and new technology.
- South Australian Wine & Brandy Industry Association Inc. The South Australian Wine and Brandy Industry Association (trading as SA Wine & Brandy) is a not-for-profit incorporated association representing the interests of the wine industry of South Australia.
- Wine Institute of New Zealand Overview of the New Zealand wine industry.
- Wine Australia has a full list of Australian Wine Industry Organisations. It has been set up by the National Wine Centre and the Australian Wine & Brandy Corporation to improve access to Australian wine industry information.
- Winetitles Specialist publisher to the wine industry.
Europe
- German Wine Institute Its primary responsibility is to promote the quality and sales of German wine.
- The Wine and Spirit Trade Association UK association. Its principle functions are to deliver services to its members including regulatory information and to represent their interests to Government in the UK and EU.
United States of America
- Wine Institute The public policy advocacy association of California wineries. Features information on wine related news, legal, government and wine trade issues
Publications from the internet
Subject headingsA | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
These resources are available free from the Internet and have been indexed in the International Wine Marketing Database
Alcohol Consumption – Taiwan
Berringer Winery - USA
Branding
Competitive Advantage
- International competitiveness of the California Wine Industry
- Is the Australian wine industry ready for wine marketers?
Consumer Behaviour
- Consumer and retail interest in Eco labelling
- The customer is always right.....right?
- Marketing department grow increasingly sophisticated
Consumer Behaviour - China
Consumer Behaviour – Singapore
Consumer Behaviour – Youth
Consumer Research
Consumption - USA
Distribution - Small Wineries
- Competition in the global wine industry: A U.S. perspective
- eDrink Conference: E-commerce impact on alcohol beverage companies.
- The German wine industry: ripe for e-commerce?
- Wine on the web - rapid appraisal of web sites by wineries and wine merchants from Australia, California, and Germany
Environmental Impact
- Wine industry growth in the Great Southern: regional implications for infrastructure provision and environmental planning problems
Export Marketing Strategy
Exports – Chile
Export - Denmark
Exports - Germany
Exports - Italy
Exports – USA
- The wine Institute of California’s international program.
- Hard times, good wine keep company.
- Northern hemisphere wine situation and outlook.
- South Korea, a booming market for U.S. wine exports.
Grape Industry - USA
Imports – Korea, South
Imports – Singapore
Marketing Campaigns
Marketing Plan
Marketing Segmentation
Marketing Strategy
- The customer is always right.....right?
- Is your winery production or marketing driven?
- Who really owns that winery?
Mergers International
Production Costs
Promotion – USA
- USA: New beverage marketing study probes use of internet e-business technology in the changing beverage marketplace.
- Competition in the global wine industry: A U.S. perspective.
Stock Market - Wine
Strategic Planning – USA
W
Wine Agreement - Australia - European Community
Wine Auctions
Wine Consumers – Young generation
Wine Consumption - Germany
Wine Consumption – USA
- The Wine Institute of California Resource List
- Demographic and Macroeconomic factors fuelling increased wine consumption
- International competitiveness of the California Wine Industry
Wine Industry - Australia
- Are Australia's wine consumers over-taxed?
- The Australian wine industry: will it cope in a more hostile international environment?
- Western Australia wine industry in 2002
- The wine industry, wine tourism and tourism in general
- Wine on the web - rapid appraisal of web sites by wineries and wine merchants from Australia, California, and Germany
Wine Industry - California
- Eco labelling for California winegrapes: a working conference
- An economic survey of the wine and winegrape industry in the United States and Canada
- International competitiveness of the California Wine Industry
- Strategy & Leadership in the Northern California wine Industry
Wine Industry – Canada
- The Canadian wine industry.
- An economic survey of the wine and winegrape industry in the United States and Canada
Wine Industry – Europe
Wine Industry – Germany
- The German wine industry: ripe for e-commerce?
- Wine on the web - rapid appraisal of web sites by wineries and wine merchants from Australia, California, and Germany
Wine Industry - Italy
Wine Industry - New Zealand
Wine Industry – USA
- Competition in the global wine industry: A U.S. perspective
- International competitiveness of the California Wine Industry
- On the impact of the Canada-United States free trade agreement on U.S. wine exports
- South Korea, a booming market for U.S. wine exports
- A taste for equity: wine tasting scores and stock prices
- WineVision: American wine in the 21st century
Wine Prices – Australia
Wine Production – Southern Hemisphere
Wine Production – Chile
Wine Production – Europe
Wine Production – France
Wine Production - Germany
Wine Production - Italy
Wine Production – South Africa
Wine Production – USA
Wine Quality
- The taste of quality.
- What price for quality?
- A taste for equity: wine tasting scores and stock prices
Wine Sales – Singapore
Wine Tourism
Wine Tourism - USA
Wine Trade Agreement
Wine Trade – South Africa
Production and Operations
- Sample cost and return studies University of California Cooperative Extension. The reports cover costs for vineyard establishment and wine grape production for hypothetical farms
Corporate and Industry Financial Analysis
- Banksia Wines Banksia Wines formed in July, 2000 with the merger of St Hallett in the Barossa Valley to the north of Adelaide, and Tatachilla at McLaren Vale, south of Adelaide.
- Corporate Information Select a country, select the sector food and beverage.
- Dromana Estate Dromana Estate has grown from a small family-owned vineyard and winery pioneering viticulture on the Mornington Peninsula to a publicly listed company encompassing substantial vineyard holdings and five prestigious brands.
- Egoli Provides access to Shaw Stockbroking Limited and to company and industry reports.
- Evans and Tate Limited Evans & Tate Limited is a listed Australian company engaged in the production and sale of premium wine (both in glass and bulk) from Margaret River in Western Australia. Originally a small family business, the company has grown at a compound rate of 25% over the past decade prior to acquiring Margaret River based primary wine.
- Foster’s Group Foster's makes and markets Australia's most famous beer, Foster's Lager, as well as Australia's leading beer brands including Victoria Bitter, Crown Lager, Carlton Draught and Cascade Premium Lager. Foster's also produces Australia's best-known wine labels such as Wolf Blass, Jamieson's Run and Yellowglen and leading US wines such as St Clement, Stag's Leap and Chateau St Jean.
- Lion Nathan Limited Brews, markets and distributes beer in Australia, New Zealand and China. Other activities include liquor retailing, soft drinks, wines and spirits, general merchandise, property management and finance.
- McGuigan McGuigan Wines is the culmination of the McGuigan family’s involvement in the Australian wine industry for more than fifty years. They have a commitment to best viticultural practice and winemaking expertise linked to a dedicated team of professionals and hope to see their business grow and develop well into the 21st century.
- Montana Group The New Zealand wine industry was still in its infancy in 1934, when Yugoslavian immigrant Ivan Yukich planted his first vineyard. He called it Montana, meaning mountain, after its location in the Waitakere Ranges west of Auckland. Thirty years later his two sons used the same name when they founded their wine company and started producing what soon became the trendsetting wines in New Zealand. Montana is New Zealand's leading wine range and spearheads the Allied Domeq Wines (NZ) Limited portfolio.
- Petaluma Limited Engages in grape growing, winemaking and sale of wine to wholesalers.
- Peter Lehmann Wines A consortium was formed in 1979 to build the winery facility. It was designed to process grapes for sale on the bulk wine market and the first vintage was processed in 1980. Progressively the operation has moved from being solely a bulk wine producer to a producer of bottled premium wines as well. Over the years a reputation for making quality wines and releasing them under the Peter Lehmann and Clancy's labels at affordable prices has developed.
- Simon Gilbert Wines Packaged wine manufacturing and distribution.
- Southcorp Limited Southcorp is Australia's largest winemaker, exporter and grape producer and the world's largest maker of premium red wine. Key brands include Penfolds, Lindemans and Seppelt. Export growth is underpinned by extensive international marketing operations.
- Winery Exchange Current industry news and company performance available via the Web.
- Wine
Business Monthly It has a regular feature called Wine Market News which tracks wine stocks and
provides an index known as Wine Market News Index.
International Wine Marketing Database
The database is a compilation of references about wine marketing and the wine business from around the world. Articles are drawn from many sources including some internationally notable journals such as the International Journal of Wine Marketing, the Australian & New Zealand Wine Industry Journal and Bulletin de l’O.I.V., conference papers, books, newspapers and internet resources. At present the database holds over 5,000 annotated references, which demonstrate the astonishing growth of the number of articles published in the last 15 years. The International Wine Marketing Database is an important international source of information for industry analysts, practitioners and researchers associated with the wine industry, educational institutions, and government departments both within Australia and worldwide. The database does not include scientific or technical articles. It is believed to be the most comprehensive source of wine marketing information in English.
For further information about any of these resources please contact Academic Library Services Team (Division of Business)